For seven years, I was part of the 50+ person in-house marketing team at American Specialty Health, creating health and wellness programs that helped millions of people quit smoking, become more active, manage pain, and build healthier lives. Below is a selection of campaigns, brand initiatives, and marketing experiences I helped bring to life.
Trade Show Booths
Below: When I joined the company, our trade show presence consisted of a simple 10-foot table and a few pull-up banners. Over time, I built trust with leadership and led the transformation of our exhibits into immersive brand experiences that elevated our presence and helped support relationships with some of the company’s largest clients.
Trade Show Booths
Below: When I joined the company, our trade show presence consisted of a simple 10-foot table and a few pull-up banners. Over time, I built trust with leadership and led the transformation of our exhibits into immersive brand experiences that elevated our presence and helped support relationships with some of the company’s largest clients.
Booth Concept Sketches
Above: Early booth concept sketches exploring a bolder visual direction. The team was initially hesitant about the purple color blocking and integrated video display, but the final design became a standout experience at industry trade shows.
Above: Early booth concept sketches exploring a bolder visual direction. The team was initially hesitant about the purple color blocking and integrated video display, but the final design became a standout experience at industry trade shows.
UX/UI for Fitness Programs
Above: Partnered with the web development team to create intuitive digital experiences through user journey mapping, persona development, UX solutions, and production-ready design assets.
Above: Partnered with the web development team to create intuitive digital experiences through user journey mapping, persona development, UX solutions, and production-ready design assets.
Active&Fit is a nationwide employer-sponsored fitness program providing affordable access to thousands of fitness centers across the country.
Room Drop Giveaway
Above: custom printed boxes for sleep mask giveaways at a conference in Texas.
Below: Initial concept sketches presented to the creative director and sales team. For the Empowered Decisions pain management booth, the team chose sleep masks as a practical, wellness-focused giveaway that was easy for attendees to pack.
Above: custom printed boxes for sleep mask giveaways at a conference in Texas.
Below: Initial concept sketches presented to the creative director and sales team. For the Empowered Decisions pain management booth, the team chose sleep masks as a practical, wellness-focused giveaway that was easy for attendees to pack.
Digital Newsletter
Below: Digital newsletter pages I designed while helping establish the program’s visual brand direction.
Below: Digital newsletter pages I designed while helping establish the program’s visual brand direction.
SketchUp Booth Mockups
Below: Early SketchUp mockups exploring a stronger hierarchy between the master brand and supporting programs. Previously, multiple pop-up banners competed for attention; this approach created a unified exhibit system that reinforced American Specialty Health as the primary brand experience.
Below: Early SketchUp mockups exploring a stronger hierarchy between the master brand and supporting programs. Previously, multiple pop-up banners competed for attention; this approach created a unified exhibit system that reinforced American Specialty Health as the primary brand experience.
Temecula Campaign
Below: Campaign materials I developed and presented with my mentor, Cecilia, for the launch of American Specialty Health’s Temecula, CA office.
Below: Campaign materials I developed and presented with my mentor, Cecilia, for the launch of American Specialty Health’s Temecula, CA office.
The campaign aimed to attract software developers through local billboards, mall signage, and more than 20,000 direct mail pieces.
Conference Program
Below: Spreads from the Bridges to Better Health conference program I designed for an event in Coronado, CA. I collaborated with a production designer who finalized content within the InDesign templates I created.
Below: Spreads from the Bridges to Better Health conference program I designed for an event in Coronado, CA. I collaborated with a production designer who finalized content within the InDesign templates I created.
Boat Networking Event
Below: Campaign for a networking event aboard a yacht in San Diego Bay. I collaborated with the writer to develop a concept inspired by classic sailing themes, creating a luxury experience through a golden ticket concept and premium embossed mailer.
Below: Campaign for a networking event aboard a yacht in San Diego Bay. I collaborated with the writer to develop a concept inspired by classic sailing themes, creating a luxury experience through a golden ticket concept and premium embossed mailer.
Mailers for Recruiting
Below: Mailer created for a company-wide call center hiring campaign.
Below: Mailer created for a company-wide call center hiring campaign.
Below: Branding exploration for a senior fitness program.
Mailers for Healthyroads
Below: Mailer created for ADP, one of American Specialty Health’s major clients.
Below: Mailer created for ADP, one of American Specialty Health’s major clients.
Event Spaces
Below: Event environments I designed and vendor partnerships I coordinated.
Below: Event environments I designed and vendor partnerships I coordinated.
