For seven years, I was part of a 50+ person in-house marketing team at American Specialty Health. Together, we created programs that help people quit smoking, get active, manage pain, and build healthier lives. Below is a selection of the campaigns, brands, and marketing materials I worked on.
Active&Fit is a nationwide employer-sponsored gym membership program that provides access to thousands of fitness centers for just $25 per month.
Above: When I joined the company, our trade show booth consisted of a simple 10-foot table and a few pull-up banners. Over the next few years, I earned the trust of the leadership team and led the evolution of our exhibits into immersive brand experiences. Those investments helped attract some of the company's largest clients.
Above: When I joined the company, our trade show booth consisted of a simple 10-foot table and a few pull-up banners. Over the next few years, I earned the trust of the leadership team and led the evolution of our exhibits into immersive brand experiences. Those investments helped attract some of the company's largest clients.
Above: I built campaign landing pages in HubSpot to capture leads and support integrated marketing campaigns. I also partnered closely with the web development team, providing design assets and collaborating on user journeys, personas, and the overall user experience.
Below: One of my first concept sketches for the booth. The team was initially hesitant about the bold purple color blocking and incorporating a TV to play promotional videos, but the final design became a standout at trade shows.
Below: Pages from a digital newsletter I designed and helped establish the visual branding for.
Below: Early SketchUp mockups exploring stronger hierarchy between the main brand and supporting programs. Previously, multiple pop-up banners competed for attention. This approach unified the system and reinforced American Specialty Health as the primary brand impression.
Below: Campaign materials I helped design and pitch with my mentor, Cecilia, for a new Temecula, CA office launch. The goal was to attract software developers through local billboards, mall signage, and 20K+ mailers.
Below: Spreads from a conference program I designed for the Bridges to Better Health conference in Coronado, CA. I collaborated closely with a production designer who populated my InDesign templates with final content.
Below: Campaign for a networking event aboard a boat in San Diego Bay. I collaborated with the writer on a concept inspired by Come Sail Away by Styx. We leaned into a luxury direction with a golden ticket theme and embossed details on a premium mailer.
Healthy Roads is a health and wellness program that helps individuals improve their health through weekly phone coaching sessions with wellness experts, fitness tracking challenges, and nutrition education.
Below: Playful Healthy Roads campaign materials I developed for the employees at Exelon, one of the largest utility providers in the U.S.
Above: I introduced a simple carrot illustration as an alternative to stock photography, and the client loved it. This led to a playful series of campaigns featuring a cast of illustrated fruits and vegetables.
Below: Wellness program logos I designed for Exelon, using visual nods to their role in the power supply industry.
Below: Is a mailer that I created for a call-center hiring campaign.
Below: Is a branding exercise I did for a senior fitness program.
Below: Is a mailer that I created for one of my bug clients, ADP.
Below: Are some event spaces that I designed and sourced vendors for.
