Korsa is an apparel brand for runners, owned by Road Runner Sports - a chain of 40+ running supply stores across the U.S. I worked as the Brand Manager for all things Korsa, from retail signage to email design and printed mailers.
Above: A few pages from the Brand Guide that I developed, which include notes on the use of photography and color. The logo was designed before I came aboard and was well-loved so I did not make any edits to it.
Above: I designed most of the signage you see in this photo and adapted every retail campaign for different fixture sizes, depending on the size of the location.
Above: I partnered with the web development team to redesign the Korsa landing page. These hero images for the top of the page needed to be stretched wide in photoshop to accommodate the aspect ratio, so I did a photo composites. I also worked closely with the copy writing team to simplify the messaging and update the look and feel of the buttons.
Above: This header image ultimately won out as the best option of the 3 created, and was published to the website.
Above: I worked side-by-side with the email developers to build all the product emails like this one. It was important to the sales team that we call-out the features of the garments so I developed a series of text graphics to overlay the images.
I worked closely with the head of Sales and Marketing to develop this sophisticated layout for emails, which included animated GIFs for each garment, so you could see it from several angles.
This was the first time the apparel team used animated GIFs and it was a big success. Not only did it streamline the amount of image space needed in a given email, but it caught the eye of buyers with movement.
This was the first time the apparel team used animated GIFs and it was a big success. Not only did it streamline the amount of image space needed in a given email, but it caught the eye of buyers with movement.
Above: I developed several mailers for established customers to encourage apparel sales online. These mailers for shorts featured a customer review which was submitted on social media, which was a new tactic that proved to be successful.
Above: These are inserts for Amazon purchases from the company's page. The objective of these inserts is to increase brand awareness and drive sales from Road Runner Sports branded products, like socks to Korsa branded products like running shorts.
