Korsa is an apparel brand for runners owned by Road Runner Sports, a chain of 40+ specialty running stores across the U.S. As Brand Manager, I oversaw the Korsa brand across retail signage, digital campaigns, email marketing, and print collateral.
Above: A few pages from the Korsa Brand Guide I developed.
Above: I designed the majority of the signage shown here and adapted each retail campaign to accommodate different fixture sizes and store layouts.
Above: I partnered with the web development team to redesign the Korsa landing page. The hero images required custom Photoshop composites to accommodate the wide aspect ratio. I also collaborated with the copywriting team to simplify messaging and refine the overall look and feel of the interface, including button design.
Above: This header concept was selected as the strongest option among three explorations and was ultimately published on the website.
Above: I collaborated closely with email developers to create product campaigns like this one. To highlight key garment features, I developed a series of text overlays and visual callouts to enhance product storytelling.
I partnered with Sales and Marketing leadership to develop a more sophisticated email experience featuring animated GIFs that showcased each garment from multiple angles.
This was the apparel team’s first use of animated GIFs and became a successful new approach for product marketing. The motion reduced the need for multiple static images while creating a more engaging experience for buyers.
This was the apparel team’s first use of animated GIFs and became a successful new approach for product marketing. The motion reduced the need for multiple static images while creating a more engaging experience for buyers.
Above: I developed direct mail campaigns for existing customers to drive online apparel sales.
Below: These mailers incorporated customer reviews sourced from social media, introducing a new approach to customer-focused marketing.
Below: These mailers incorporated customer reviews sourced from social media, introducing a new approach to customer-focused marketing.
Above: These Amazon purchase inserts were designed to increase brand awareness and encourage customers to explore Korsa products alongside Road Runner Sports essentials. The goal was to create a pathway from established products, such as socks, to newer apparel offerings like running shorts.