I worked as a Senior Graphic Designer at Golden 1 Credit Union’s corporate headquarters. As one of the largest credit unions in the U.S., Golden 1 serves members across California through a wide range of financial products and services.
Market Rate Checking Image Edit
Below: I refined the hero image for the Market Rate Checking campaign by adjusting color, contrast, and overall tone to better align with the campaign’s visual direction. The original stock image is shown on the left, with the edited version on the right.
Below: I refined the hero image for the Market Rate Checking campaign by adjusting color, contrast, and overall tone to better align with the campaign’s visual direction. The original stock image is shown on the left, with the edited version on the right.
Social Media Campaigns for Sacramento Kings Partnership
As part of Golden 1 Credit Union’s partnership with the Sacramento Kings, I developed social content designed to increase member engagement and connect with audiences through authentic, timely storytelling. I leveraged video, existing event footage, and motion-based content to create more engaging experiences optimized for social platforms.
As part of Golden 1 Credit Union’s partnership with the Sacramento Kings, I developed social content designed to increase member engagement and connect with audiences through authentic, timely storytelling. I leveraged video, existing event footage, and motion-based content to create more engaging experiences optimized for social platforms.
Native Peoples Holiday Campaign
Above: Rather than relying on a generic stock image, I repurposed footage from Golden 1’s community donation event with a local Native American organization to create a more authentic Native Peoples Holiday message. The campaign highlighted the credit union’s commitment to supporting the communities it serves and reinforced its values through real member impact.
Above: Rather than relying on a generic stock image, I repurposed footage from Golden 1’s community donation event with a local Native American organization to create a more authentic Native Peoples Holiday message. The campaign highlighted the credit union’s commitment to supporting the communities it serves and reinforced its values through real member impact.
Kings Member Discount Days
Above: I created motion-based social content promoting member discount days at Sacramento Kings games. By repurposing existing game footage, I developed engaging video assets that captured the excitement of the experience while leveraging the stronger performance of video content on social platforms.
Above: I created motion-based social content promoting member discount days at Sacramento Kings games. By repurposing existing game footage, I developed engaging video assets that captured the excitement of the experience while leveraging the stronger performance of video content on social platforms.
Home Opener Campaign
Above: For the Kings home opener, I created a promotional video by combining footage from previous games to showcase the energy of the arena experience. The goal was to drive excitement around Golden 1 membership benefits, including discounted tickets and exclusive courtside warm-up viewing opportunities.
Above: For the Kings home opener, I created a promotional video by combining footage from previous games to showcase the energy of the arena experience. The goal was to drive excitement around Golden 1 membership benefits, including discounted tickets and exclusive courtside warm-up viewing opportunities.
Agency Collaboration Intro
Golden 1 partnered with Seattle-based agency DNA to develop a series of playful, hand-drawn vector illustrations for campaign initiatives.
Below: These four illustrations served as the foundation for my own campaign adaptations and expanded visual concepts.
Golden 1 partnered with Seattle-based agency DNA to develop a series of playful, hand-drawn vector illustrations for campaign initiatives.
Below: These four illustrations served as the foundation for my own campaign adaptations and expanded visual concepts.
Campaign Sketches
Above: Initial sketches created during the campaign kickoff. The concept centered around National Teach Children to Save Day and encouraged families to build positive financial habits.
Campaign Tactics
The tactics outlined were: (1) an email with a link to sign up for a raffle, (2) a landing page, (3) a mailer containing a piggy bank, educational insert, and a voucher, (4) several social media posts.
Above: Initial sketches created during the campaign kickoff. The concept centered around National Teach Children to Save Day and encouraged families to build positive financial habits.
Campaign Tactics
The tactics outlined were: (1) an email with a link to sign up for a raffle, (2) a landing page, (3) a mailer containing a piggy bank, educational insert, and a voucher, (4) several social media posts.
Mailer Design
Above: I designed the packaging system around the physical dimensions of the piggy banks, sourcing 8x8-inch boxes and creating custom 6.5x6-inch inserts to ensure a cohesive unboxing experience.
Above: I created a mailer concept sketch with placeholder copy to help guide the writing and production process.
Above: I designed the packaging system around the physical dimensions of the piggy banks, sourcing 8x8-inch boxes and creating custom 6.5x6-inch inserts to ensure a cohesive unboxing experience.
Above: I created a mailer concept sketch with placeholder copy to help guide the writing and production process.
Gift Card Decision
The original concept called for a large cashier’s-check-sized voucher. I proposed a more compact credit-card-sized design with a removable glue dot, creating a more practical and polished experience for recipients.
The original concept called for a large cashier’s-check-sized voucher. I proposed a more compact credit-card-sized design with a removable glue dot, creating a more practical and polished experience for recipients.
Kitting Process
Above: Final assembled mailer kit. I added playful stickers to create a more memorable recipient experience. The 250-box mailing became a fun team effort and brought personality to a traditionally formal financial communication.
Above: Final assembled mailer kit. I added playful stickers to create a more memorable recipient experience. The 250-box mailing became a fun team effort and brought personality to a traditionally formal financial communication.
Coloring Pages
Above: I expanded the campaign experience by creating a downloadable coloring sheet that extended engagement beyond the mailer. The social team promoted the printable PDF through campaign posts.
Above: I expanded the campaign experience by creating a downloadable coloring sheet that extended engagement beyond the mailer. The social team promoted the printable PDF through campaign posts.
Social Posts
Below: Social media assets created using the campaign illustrations from the mailer experience.
Below: Social media assets created using the campaign illustrations from the mailer experience.
Student Checking Account Campaign
Created on a tight timeline, this student checking campaign used playful motion graphics and stock video to appeal to a younger audience. While the team was initially hesitant about incorporating video, I advocated for a more dynamic approach that better matched student audiences and helped the campaign feel fresh, energetic, and relevant.
Created on a tight timeline, this student checking campaign used playful motion graphics and stock video to appeal to a younger audience. While the team was initially hesitant about incorporating video, I advocated for a more dynamic approach that better matched student audiences and helped the campaign feel fresh, energetic, and relevant.
