I worked as a Senior Graphic Designer at Golden 1's corporate headquarters. Golden 1 Credit Union is one of the largest credit unions in the U.S.
Below: I color adjusted the hero image for the Market Rate Checking campaign. The original stock photo is on the left and the edited file is on the right.
Below: I color adjusted the hero image for the Market Rate Checking campaign. The original stock photo is on the left and the edited file is on the right.
The design team at Golden 1 partnered with an ad agency from Seattle, Washington called DNA. DNA ad agency developed a series of vector illustrations for 2023 campaigns which have a hand-drawn, playful style.
Above: These 4 illustrations were the jumping off point for my own adaptations.
Above: These 4 illustrations were the jumping off point for my own adaptations.
Above: These sketches I drew from the kick-off call. The campaign was centered around National "Teach Children to Save Day."
The tactics outlined were: (1) an email with a link to sign up for a raffle, (2) a landing page, (3) a mailer containing a piggy bank, educational insert, and a voucher, (4) several social media posts.
The tactics outlined were: (1) an email with a link to sign up for a raffle, (2) a landing page, (3) a mailer containing a piggy bank, educational insert, and a voucher, (4) several social media posts.
Above: I designed the mailer packaging and inserts around the size of the piggy banks, which was about 4 by 5 inches. I sourced 8 x 8 inch boxes and designed 6.5 x 6 inch inserts.
Above: I mocked up the mailer as a sketch with placeholder copy for the writer.
Above: I mocked up the mailer as a sketch with placeholder copy for the writer.
Above: Drafts of the mailer.
The Gift Card: Originally the team had envisioned a large cashier's check sized voucher as the prize. I was able to talk them into a credit card sized card with a glue dot.
The Gift Card: Originally the team had envisioned a large cashier's check sized voucher as the prize. I was able to talk them into a credit card sized card with a glue dot.
Above: The final insert for the mailer with my handwriting over the top.
Above: The final kitted mailer. I added some playful stickers to the print run to make the recipients smile. The post office got a good laugh when we sent out 250 of these boxes.
Above: The marketing team came together to kit the boxes. Here are some photos of the team in action and the final stacks of boxes, ready to go out.
Above: I came up with the idea to create a coloring sheet for the campaign. The social team linked the printable PDF to our social post.
Below: Here are a series of posts that I built with the illustrations from the mailer insert.
