The California Lawyers Association is a member-driven organization serving more than 45,000 California lawyers. As Marketing Team Lead, I led a creative team responsible for developing thousands of marketing assets annually, supporting 60+ events and 20+ legal specialties across email, web, social media, and print.
LONG BEACH EVENT
I advocated for introducing professional event photography to elevate the California Lawyers Association’s conference marketing. When the organization was initially hesitant to invest in a photographer, I took initiative by capturing the event myself with professional equipment. The final images exceeded expectations and established a new visual standard for promoting future conferences.
I advocated for introducing professional event photography to elevate the California Lawyers Association’s conference marketing. When the organization was initially hesitant to invest in a photographer, I took initiative by capturing the event myself with professional equipment. The final images exceeded expectations and established a new visual standard for promoting future conferences.
Below: A series of original city shots I captured for future campaigns, providing the company with a broader visual library and reducing reliance on stock photography.
Below: A promotional video I created with a minimal budget, leveraging Canva, stock footage of Long Beach, and event audio provided by the event manager, along with a selection of attendee photos from the previous year.
Below: A promotional video for an event in Milan, Italy created on a 24-hour timeline utilizing stock assets.
Below: More promotional videos created for CLA events in Northern California.