The California Lawyers Association is a member-driven organization serving 45,000+ California lawyers. As Marketing Team Lead, I managed a creative team that developed thousands of marketing assets annually, supporting over 60 events and 20 sections across email, web, social, and print.
LONG BEACH EVENT
I had the opportunity to capture the energy, connection, and excitement of one of the nation’s premier law conferences. Held in beautiful, sun-soaked Long Beach, this year’s event brought together top industry leaders for three days of cutting-edge sessions and meaningful networking.
I had the opportunity to capture the energy, connection, and excitement of one of the nation’s premier law conferences. Held in beautiful, sun-soaked Long Beach, this year’s event brought together top industry leaders for three days of cutting-edge sessions and meaningful networking.
Below: A series of original neighborhood shots I captured for future campaigns, providing the company with a broader visual library and reducing reliance on stock photography.
Below: A promotional video I created with a minimal budget, leveraging Canva, stock footage of Long Beach, and event audio provided by the event manager, along with a selection of attendee photos from the previous year.
Below: A promotional flyer created and video for an event in Milan, Italy created on a 24-hour timeline utilizing stock assets.
Below: More promotional videos created for CLA events in Northern California.