I worked as a Graphic Designer at Road Runner Sports, a specialty running retailer with more than 40 stores across the United States. As part of a 20+ person marketing team, I helped develop integrated campaigns spanning retail, email, social media, digital advertising, and print.
Tent Sale Intro
One of the first major campaigns I contributed to was the annual Tent Sale, a multi-channel promotion designed to drive both in-store traffic and online sales.
Kickoff Sketches
Below: Initial concept sketches created during the kickoff meeting to explore visual directions for the campaign. Early discussions centered on using sneakers as the primary visual element to create an immediate connection with runners.
One of the first major campaigns I contributed to was the annual Tent Sale, a multi-channel promotion designed to drive both in-store traffic and online sales.
Kickoff Sketches
Below: Initial concept sketches created during the kickoff meeting to explore visual directions for the campaign. Early discussions centered on using sneakers as the primary visual element to create an immediate connection with runners.
Inspiration
Above: Mood board exploring typography, color, and product-focused campaign inspiration.
Illustrated Shoes
Below: Early concepts featured custom illustrated footwear. To maintain a brand-neutral campaign, I developed simplified vector shoes in Adobe Illustrator that captured the energy of running without referencing any specific manufacturer.
Above: Mood board exploring typography, color, and product-focused campaign inspiration.
Illustrated Shoes
Below: Early concepts featured custom illustrated footwear. To maintain a brand-neutral campaign, I developed simplified vector shoes in Adobe Illustrator that captured the energy of running without referencing any specific manufacturer.
Motion
I advocated for incorporating motion into the social campaign, creating animated assets in After Effects that brought additional energy to the promotion and increased visual engagement across social platforms.
I advocated for incorporating motion into the social campaign, creating animated assets in After Effects that brought additional energy to the promotion and increased visual engagement across social platforms.
Product Photography Option
Below: Alternate concepts explored product photography as the primary visual direction, providing a more realistic and product-focused approach.
Below: Alternate concepts explored product photography as the primary visual direction, providing a more realistic and product-focused approach.
Final Mailer
Above: Final 9×6 direct mail piece featuring product photography as the hero image. Typography was intentionally restrained to maintain focus on the product while remaining consistent with the Road Runner Sports brand.
Digital Ads
Below: Campaign assets adapted across multiple digital channels, including Google display advertising, social media, and motion graphics for paid and organic campaigns.
Above: Final 9×6 direct mail piece featuring product photography as the hero image. Typography was intentionally restrained to maintain focus on the product while remaining consistent with the Road Runner Sports brand.
Digital Ads
Below: Campaign assets adapted across multiple digital channels, including Google display advertising, social media, and motion graphics for paid and organic campaigns.
Additional Road Runner Sports Projects
Beyond the Tent Sale campaign, I designed a wide range of marketing materials supporting seasonal promotions, retail initiatives, and member communications across email, social media, print, and in-store experiences.
Branded EmailsBelow: A selection of promotional emails created for a variety of Road Runner Sports campaigns and product launches.
Store Pickup Campaign
Below: Campaign promoting in-store pickup, developed from concept through launch in less than three weeks. I used simple stock illustrations and Road Runner Sports' primary blue palette to create a cohesive campaign that could be deployed quickly across multiple channels.
Below: Campaign promoting in-store pickup, developed from concept through launch in less than three weeks. I used simple stock illustrations and Road Runner Sports' primary blue palette to create a cohesive campaign that could be deployed quickly across multiple channels.
Retail Installation
Below: Final campaign poster installed in a Road Runner Sports retail location.
Below: Final campaign poster installed in a Road Runner Sports retail location.
