Above: Brand Guide for Jeunes Braves,
a non-profit in Togo, West Africa that sends girls to trade school.
(created by another designer)
a non-profit in Togo, West Africa that sends girls to trade school.
(created by another designer)
Above: I did extensive research before beginning my social strategy and design mockups. I found that the most successful posts included photos of real people and their stories, rather than text-heavy or illustrative designs.
Social Media Campaign Strategy
I encouraged the organization to make their social posts as personable as possible by showing the faces of the young women they are fundraising for.
I encouraged the organization to make their social posts as personable as possible by showing the faces of the young women they are fundraising for.
Below is a campaign calendar that I created, which calls out the goal of sending 30 women to trade school over the coarse of a year.
Below are some of the posts that we moved forward with for the campaign. The organization saw a massive up-tick in engagement and donations when the campaign launched.
Between August 2020 and August 2021 Jeunes Braves raised over 19K, and exceeding their annual goal by $8,500 dollars. Instead of 30 young women being given a scholarship, the program was able to support 54 girls.
Many of the program's donations came in the form of Etsy purchases, at Jeunes Braves' online shop. With a large percentage going straight back to the women who made the items.
