I worked as a Senior Graphic Designer at Golden 1's corporate headquarters in Sacramento, California. Golden 1 Credit Union is one of the largest credit unions in the U.S.
The design team at Golden 1 partnered with an ad agency from Seattle, Washington called DNA. DNA ad agency developed a series of vector illustrations for 2023 campaigns which have a hand-drawn, playful style.
The design team at Golden 1 partnered with an ad agency from Seattle, Washington called DNA. DNA ad agency developed a series of vector illustrations for 2023 campaigns which have a hand-drawn, playful style.
Above: These are some pages from DNA's campaign guidelines that I used as a starting place.
Above: These 4 illustrations were the jumping off point for my own adaptations.
Above: These sketches I drew from the kick-off call. The campaign was centered around National "Teach Children to Save Day."
The tactics outlined were: (1) an email with a link to sign up for a raffle, (2) a landing page, (3) a mailer containing a piggy bank, educational insert, and a voucher, (4) several social media posts.
The tactics outlined were: (1) an email with a link to sign up for a raffle, (2) a landing page, (3) a mailer containing a piggy bank, educational insert, and a voucher, (4) several social media posts.
Above: I designed the mailer packaging and inserts around the size of the piggy banks, which was about 4 by 5 inches. I sourced 8 x 8 inch boxes and designed 6.5 x 6 inch inserts.
Above: I mocked up the mailer as a sketch with placeholder copy for the writer.
Above: I mocked up the mailer as a sketch with placeholder copy for the writer.
Above: I created some variations of the piggy bank illustration that was provided by DNA.
Above: Drafts of the mailer.
The Gift Card: Originally the team had envisioned a large cashier's check sized voucher as the prize. I was able to talk them into a credit card sized card with a glue dot.
The Gift Card: Originally the team had envisioned a large cashier's check sized voucher as the prize. I was able to talk them into a credit card sized card with a glue dot.
Above: The final insert for the mailer with my handwriting over the top.
Above: The final kitted mailer. I added some playful stickers to the print run to make the recipients smile. The post office got a good laugh when we sent out 250 of these boxes.
Above: The marketing team came together to kit the boxes. Here are some photos of the team in action and the final stacks of boxes, ready to go out.
Above: I came up with the idea to create a coloring sheet for the campaign. The social team linked the printable PDF to our social post.
Above: I created a series of social posts. Here are a series of posts that I built with the illustrations from the mailer insert. I had fun putting sunglasses on the pig for tips for saving post.
